Introduction

DeedPulse detects residential move events from public deed records and triggers AI-powered outreach — turning new homeowners into security customers before your competition knows they moved.

Why moves matter

• 90% of new movers try new providers in their first year.
• The decision window closes in about 30 days after closing.
• The average homeowner spends ~$86K in that first year across 72+ branded decisions — from alarms and cameras to lawn care and pest control.

Whoever gets there first, wins.

What DeedPulse does

1. Monitors county deed recordings in your territories in near-real time.
2. Classifies every event — transfer of ownership, new construction, refinance, foreclosure — so you only see what matters.
3. Enriches each record with owner, address, and property context.
4. Triggers AI-personalized outreach through your preferred channel (call, text, postcard).
5. Tracks every touch and outcome in your pipeline, ready to sync to your CRM.

Who DeedPulse is for

DeedPulse is built for security dealers, home-services operators, and outbound teams who want to convert public move data into booked appointments — without a data analyst, without a scraper, and without the 30-day head start going to your competitor.

Where to go next

• Quick start — create your first territory and run your first outreach campaign.
• Key concepts — deed events, territories, and outreach in five minutes.