Outreach Campaigns

A campaign is DeedPulse's unit of outreach. Each campaign answers three questions: which events trigger it, how do we reach the homeowner, and what do we say?

The anatomy of a campaign

• Trigger — an event-level filter ("new transfer, single-family, $350K+, Territory = Raleigh East").
• Channel — call script, SMS, postcard, or a sequence that combines them.
• Template — the message itself, with placeholders that DeedPulse fills in per event.
• Timing — when outreach fires relative to the recording date (e.g. "Day 3 postcard, Day 7 call if no contact").

A minimal first campaign

1. Trigger: Transfer of ownership, single-family home, sale price > $250K, in any of your territories.
2. Channel: SMS first, call fallback at Day 5.
3. Template: one-line value proposition tied to "congrats on the new home" and a clear booking CTA.
4. Timing: SMS on Day 2 after recording, call on Day 5 if no reply.

We ship this as a starter campaign you can clone and edit.

Why campaigns outperform lists

Buying a new-mover list and handing it to an agency is the industry default. DeedPulse campaigns beat that pattern on three axes:

• Speed. You reach the homeowner in days, not weeks.
• Context. Every message references specifics from the actual deed record — their address, their property type — instead of a generic "new homeowner" tone.
• Iteration. You can A/B test templates and triggers per territory and see outcome data in the pipeline.

What's next

• AI personalization — how DeedPulse writes per-event copy that doesn't read like a mail merge.
• Templates — reusable patterns for SMS, call intros, and postcards.
• Compliance — TCPA, DNC, and the rules you need before dialing.