AI Personalization

DeedPulse uses your brief + the deed event's own context to rewrite each outreach message per recipient — so your 500 messages this week look like 500 individual notes, not a mail merge.

What gets personalized

• Addressing — first name if available; otherwise a neutral salutation (never "Dear Homeowner").
• Property reference — light, specific touches that prove context ("your new place on Oak Ridge Drive") without naming the full address.
• Local framing — neighborhood or municipality by name when it fits.
• CTA — tuned to the channel (direct number on a postcard, scheduling link on SMS, soft "is this a good time" on a call).

What does not get personalized

• Offer details (prices, package names) — those are locked by your template.
• Legal disclaimers — locked by your compliance settings.
• Anything marked {{locked}} in a template.

Your brief

When you create a campaign, you write a short brief: your value proposition, your tone (warm? direct?), constraints ("never imply they need security"), and target length. DeedPulse uses the brief as the prompt; the deed event is the per-recipient context.

Review before send

Every new campaign runs in dry-run mode against the last 14 days of matching events. You'll see a preview of each personalized message before any of them go out. Approve, tweak the brief, or edit specific outputs inline.

Model transparency

Generated copy is labeled as AI-assisted in your outreach logs and can be exported alongside the event it belongs to — useful for compliance review and for training your own team.